Campaigns

Each campaign connects lead sources to a buyer pool through a routing strategy.

PL — India Tier 1

active

Personal Loan · cmp_101 · v7

Sources

FinReach MediaLoanLeads Digital
Ping / Post

Buyers

Apex FinanceNorthStar LendingKosh Capital

Highest bid wins

Leads

107

Sold

66%

Revenue

₹14,152

Daily cap

8/600

PL — Central & North

active

Personal Loan · cmp_102 · v4

Sources

LoanLeads DigitalBharat Affiliates
Waterfall

Buyers

1Sahyog Credit2NorthStar Lending3Kosh Capital

Try in order, fall back

Leads

107

Sold

64%

Revenue

₹12,060

Daily cap

8/400

Home Loan — Metro

active

Home Loan · cmp_103 · v2

Sources

FinReach Media
Priority

Buyers

1Apex Finance2Kosh Capital

Top-ranked eligible buyer

Leads

98

Sold

65%

Revenue

₹11,660

Daily cap

7/150

PL — South Test

paused

Personal Loan · cmp_104 · v1

Sources

ClickNest Ads
Round robin

Buyers

Vistar Loans

Rotate evenly

Leads

108

Sold

69%

Revenue

₹9,150

Daily cap

8/100

Health — Pilot

draft

Health Insurance · cmp_105 · v1

Sources

QuickForm Network
Weighted

Buyers

None yet

Split by weight

Leads

0

Sold

0%

Revenue

₹0

Daily cap

0/50