All systems routing · 142 ms p95
Good afternoon, Proxima
Here's how your lead exchange is performing.
Gross revenue
0.8%₹0
₹111 per lead
Leads received
2.9%0
178 qualified
Sell-through
0.5 pp0.0%
118 sold of qualified
Gross margin
1.6%₹0
₹9,230 paid to publishers
Lead volume
Received vs. sold, 7 days
ReceivedSold
010203040
2 Nov3 Nov4 Nov5 Nov6 Nov7 Nov8 Nov
Live routing
- ld_2fgt · ClickNest Ads15mrejected · CONSENT_MISSING
- ld_2ds6 · FinReach Media4hsold to Apex Finance · ₹220
- ld_29vd · LoanLeads Digital5hno buyer within deadline
- ld_2br7 · ClickNest Ads6hsold to Vistar Loans · ₹150
- ld_258v · LoanLeads Digital6hbuyer timeout · held for reconcile
- ld_2caq · Bharat Affiliates7hno buyer within deadline
- ld_2fiv · FinReach Media8hsold to Apex Finance · ₹236
Conversion funnel
From intake to sale
Received213
Qualified17884%
Sold11866%
Where leads drop
Rejected at intake35
Unsold27
Timeout / review20
DUPLICATE 13INVALID_SCHEMA 11CONSENT_MISSING 7SUPPRESSED 4
Buyer leaderboard
Ranked by revenue in this period
- 1
Apex Finance
PING/POST92%
accept
438ms
latency
₹8,048
36 sold
- 2
NorthStar Lending
PING/POST97%
accept
368ms
latency
₹6,952
29 sold
- 3
Vistar Loans
Paused91%
accept
1395ms
latency
₹4,500
30 sold
- 4
Sahyog Credit
58%
accept
857ms
latency
₹3,960
22 sold
- 5
Kosh Capital
100%
accept
916ms
latency
₹147
1 sold
Vistar Loans is paused and averaging over 1s latency — consider removing it from the PL waterfall.